{"id":68805,"date":"2025-07-15T07:00:45","date_gmt":"2025-07-15T12:00:45","guid":{"rendered":"https:\/\/www.escoffier.edu\/?p=68805"},"modified":"2025-11-21T11:16:31","modified_gmt":"2025-11-21T17:16:31","slug":"hospitality-industry-trends-and-statistics","status":"publish","type":"post","link":"https:\/\/www.escoffier.edu\/blog\/world-food-drink\/hospitality-industry-trends-and-statistics\/","title":{"rendered":"Hospitality Statistics: Industry Trends and Data for 2025"},"content":{"rendered":"<p>The U.S. hospitality industry is forecasted to reach nearly $250 billion in 2025, and climb to <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/hospitality-industry-in-the-united-states\" target=\"_blank\" rel=\"noopener\">$313.87 billion by 2030<\/a>, according to Mordor Intelligence. As one of the economy\u2019s most innovative and responsive industries, hospitality is both a key driver and a reflection of changing consumer behavior, workforce shifts, and technological adoption.<\/p>\n<p>This article explores how digital convenience and human connection\u2014often seen as opposing forces\u2014are actually working together to meet evolving consumer expectations.<br \/>\n\t\n\t<div class=\"blog-article-callout-wrap\">\n\t\t<div class=\"blog-article-callout-text\">\n<h3>Summary: 5 Key Stats for 2025<\/h3>\n<ol>\n<li><strong>96%<\/strong> of hoteliers are investing in contactless technology this year.<\/li>\n<li><strong>77%<\/strong> of guests prefer using automated messaging or chatbots for quick communication.<\/li>\n<li><strong>33%<\/strong> of restaurant owners say automation saves significant time on ordering.<\/li>\n<li><strong>90%+<\/strong> of cruise lines use data analytics to personalize the guest experience.<\/li>\n<li><strong>82%<\/strong> of consumers say tech, like contactless tools or chatbots, doesn\u2019t harm the human touch.<\/li>\n<\/ol>\n<\/div>\n\t<\/div>\n\n\t\n        <div class=\"tmm-table-of-contents\" tmm-table-of-contents>\n            <div class=\"tmm-table-of-contents__title\">Table of Contents<\/div>\n            <div class=\"tmm-table-of-contents__list\" tmm-table-of-contents__list><\/div>\n        <\/div>\n        \n<h2>Tech-Forward Hospitality<\/h2>\n<p>In 2025, it\u2019s not just <a href=\"https:\/\/www.escoffier.edu\/blog\/world-food-drink\/statistics-on-what-americans-are-eating-for-better-health\/\">food<\/a> and <a href=\"https:\/\/www.escoffier.edu\/blog\/world-food-drink\/alcohol-and-beverage-trends\/\">beverage trends<\/a> that modern hospitality operators need to factor into their business operations. Between contactless options, mobile-friendly features, AI, and big data hyper-personalization, technology has become one of the major sources driving consumer preferences.<\/p>\n<p>As guest preferences evolve to encompass both convenience and personalization, forward-thinking hospitality businesses are embracing digital tools that streamline the guest experience, without sacrificing the human touch.<\/p>\n<h3>Contactless and Mobile-Friendly Tech: Adoption by Sector<\/h3>\n<p>The contactless movement was once limited to early adopters in populated urban areas. But what was seen as a novelty became the mainstream during the COVID-19 pandemic. Since then, contactless services have become a normal, and even essential, part of everyday life. In evidence of this trend, QR codes scanned so far in 2025 (globally) are <a href=\"https:\/\/www.qrcode-tiger.com\/qr-code-statistics-2022-q1#:~:text=QR%20TIGER%20QR,highest%20scanning%20activity%3A\" target=\"_blank\" rel=\"noopener\">433% above 2021 levels<\/a>, and the U.S. leads activity with a 38.31% share of total scans.<\/p>\n<p>And now, some consumers are abandoning their wallets altogether: According to some surveys, around 95% of individuals who\u2019ve made at least one mobile contactless payment say they\u2019ve <a href=\"https:\/\/www.nfcw.com\/2024\/04\/04\/387713\/nfc-forum-survey-finds-majority-of-consumers-now-prefer-making-payments-with-their-mobile-phone\/#:~:text=Of%20those%20that%20have%20made,rely%20solely%20on%20mobile%20payments.\" target=\"_blank\" rel=\"noopener\">left their wallet at home at least once<\/a>, relying on just their phone to make payments instead.<\/p>\n<p>As consumers grow more comfortable with contactless tech, they\u2019re discovering the improved speed, security, and reliability it can provide. And as these technologies become more familiar and trustworthy in consumer\u2019s eyes, the hospitality industry is responding by experimenting further into contactless offerings\u2014with new applications such as digital keys, mobile controls, and more.<\/p>\n<p>This table highlights some of the developing mobile and contactless technologies across hospitality sectors:<\/p>\n<h3>Contactless\/Mobile-Friendly Technology by Sector<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">Sector<\/th>\n<th style=\"text-align: center;\">Contactless\/Mobile-Friendly Tech<\/th>\n<th style=\"text-align: center;\">Adoption Statistics (2025)<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Hotels<\/strong><\/td>\n<td style=\"text-align: center;\">Mobile check-in, digital keys, and in-app food service ordering<\/td>\n<td style=\"text-align: center;\"><strong>62%<\/strong> of hotels are moving to fully-contactless experiences.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Restaurants<\/strong><\/td>\n<td style=\"text-align: center;\">Online menus, QR payment, and mobile ordering<\/td>\n<td style=\"text-align: center;\">Almost <strong>42%<\/strong> of limited-service restaurant operators invested in contactless and mobile payment technology in 2024, and this trend is expected to continue in 2025.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Cruises<\/strong><\/td>\n<td style=\"text-align: center;\">Digital check-in, digital boarding passes, wearables (wristband and medallions) for ordering and keyless room entry, and mobile apps for reservations and excursions<\/td>\n<td style=\"text-align: center;\">All major American cruise lines continue improving wearable technologies to include automated payments, efficient boarding, and more.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Events<\/strong><\/td>\n<td style=\"text-align: center;\">Mobile wallets, RFID wristbands for food\/beverage purchases, digital tickets, NFC for tap entry, virtual queuing, mobile apps for maps and online ordering<\/td>\n<td style=\"text-align: center;\"><strong>83%<\/strong> of event attendees believe phones can improve event experiences, though only about <strong>28%<\/strong> of organizers believed tech-enabled events are important.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>(Sources: <a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/industries\/hospitality\/hospitality-industry-trends-for-2025.pdf\" target=\"_blank\" rel=\"noopener\">Hotels<\/a>, <a href=\"https:\/\/go.restaurant.org\/rs\/078-ZLA-461\/images\/NatRestAssoc_TechLandscapeReport_2024.pdf\" target=\"_blank\" rel=\"noopener\">restaurants<\/a>, <a href=\"https:\/\/www.eventbrite.com\/blog\/event-statistics-ds00\/\" target=\"_blank\" rel=\"noopener\">events<\/a>)<\/p>\n<p>In spaces like hotels and cruises, the majority of operators are rapidly advancing mobile offerings. In terms of mobile ordering and contactless payment, restaurants are advancing a bit faster. Event spaces, in contrast, are slower to respond to customer demand. A remarkable indicator of how far behind event spaces may be: 40% of event operators say <a href=\"https:\/\/www.eventbrite.com\/blog\/event-statistics-ds00\/\" target=\"_blank\" rel=\"noopener\">basic offerings like Wi-Fi<\/a> are their top focus.<\/p>\n<h3>Restaurants are Leading the Contactless Movement<\/h3>\n<p>The restaurant industry is a leader in the contactless movement, but there are significant differences in how it\u2019s implemented. Here\u2019s a closer look at how contactless tech adoption has varied across restaurant segments:<\/p>\n<h3>Contactless Offerings Across Restaurant Segments<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">Restaurant Type<\/th>\n<th style=\"text-align: center;\">% Adopted Contactless Tech<\/th>\n<th style=\"text-align: center;\">Most Prominent Type of Contactless Tech<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Quick-Service Restaurants<\/td>\n<td style=\"text-align: center;\">92%<\/td>\n<td style=\"text-align: center;\">Mobile ordering and payment (87%)<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Casual Dining<\/td>\n<td style=\"text-align: center;\">84%<\/td>\n<td style=\"text-align: center;\">QR codes (79%)<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Fine Dining<\/td>\n<td style=\"text-align: center;\">67%<\/td>\n<td style=\"text-align: center;\">Reservations (N\/A)<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Cafes and Bakeries<\/td>\n<td style=\"text-align: center;\">81%<\/td>\n<td style=\"text-align: center;\">Mobile ordering (76%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>(Source: <a href=\"https:\/\/www.prathampos.com\/blog\/contactless-restaurant-experience-technology-growth\/\" target=\"_blank\" rel=\"noopener\">Pratham Business Suite<\/a>)<\/p>\n<p>These findings show that different restaurant segments benefit from tailored contactless tech solutions. For example, while quick-service restaurants and bakeries are ramping up mobile ordering and delivery services, casual dining spots may find the most benefit with QR code menus that help them manage front-of-house understaffing.<\/p>\n<p>Clearly, when adopting these technologies, operators must carefully consider which offerings are worth the investment for their specific business.<br \/>\n\t\n\t<div class=\"blog-article-callout-wrap\">\n\t\t<div class=\"blog-article-callout-text\">\n<h3>Smart Investing: Choosing the Right Tech for Your Business<\/h3>\n<p>The whole point of contactless technology is to improve consumer experience. Avoid the temptation to select technologies just because they have flashy features or name recognition. Thoughtful tech selection and implementation is much more likely to improve the experience of both consumers and staff.<\/p>\n<p>Here are a few things to keep in mind:<\/p>\n<ol>\n<li>Make a list of your exact needs, using customer surveys and market research to inform your list.<\/li>\n<li>Determine your non-negotiables.<\/li>\n<li>Explore available technologies and compare their features\u2013don\u2019t be afraid to ask generative AI tools, like ChatGPT, for help here!<\/li>\n<li>Establish a budget, schedule a demo, and prepare detailed questions.<\/li>\n<li>Reference your research, non-negotiables, and budget to make an informed decision based on exactly what you need.<\/li>\n<\/ol>\n<\/div>\n\t<\/div>\n\n\t\n<h3>AI &amp; Automation: From Chatbots to Biometrics<\/h3>\n<p>Invisible transactions are gaining traction with consumers, with <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250513634371\/en\/Gen-Z-and-Millennials-Expect-In-App-Payments-or-Theyll-Take-Their-Business-Elsewhere-Finds-NMI-Survey\" target=\"_blank\" rel=\"noopener\">64% embracing biometric authentication<\/a> like fingerprints or Face ID. And the hospitality industry is responding.<\/p>\n<p>Here\u2019s a look at how this looks across sectors:<\/p>\n<h3>AI and Automation Adoption Across Hospitality Sectors<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">Sector<\/th>\n<th style=\"text-align: center;\">AI and Automation Tech<\/th>\n<th style=\"text-align: center;\">Adoption Statistics<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Hotels<\/td>\n<td style=\"text-align: center;\">Virtual concierges<\/td>\n<td style=\"text-align: center;\">Around <strong>89%<\/strong> are using AI for customer service, and <strong>64%<\/strong> are using AI for housekeeping scheduling (reducing room turnover time by <strong>41%<\/strong>).<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Restaurants<\/td>\n<td style=\"text-align: center;\">Voice-activated kiosks for more accurate ordering, demand forecasting, smarter scheduling<\/td>\n<td style=\"text-align: center;\"><strong>75%<\/strong> of restaurants see value in AI and automation, with over <strong>30%<\/strong> finding services like kiosks help reduce ordering time.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Cruises<\/td>\n<td style=\"text-align: center;\">Biometric boarding, virtual assistants<\/td>\n<td style=\"text-align: center;\">Biometrics are cutting-edge in the cruise industry. In Feb. 2025, Royal Caribbean offered their first biometric debarkation, reducing clearance times by <strong>30%<\/strong>.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Events<\/td>\n<td style=\"text-align: center;\">Automated check-in, biometric entry, AI-integrated NFC tags<\/td>\n<td style=\"text-align: center;\">About <strong>47%<\/strong> of venues consider biometrics a top priority, and around <strong>37%<\/strong> are already using biometrics for staff and media.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>(Sources: <a href=\"https:\/\/www.drvn.com\/travel-trends\/top-trends-hospitality-industry#:~:text=Hotels%20are%20embracing,smart%20room%20adjustments.\" target=\"_blank\" rel=\"noopener\">Hotels<\/a>, <a href=\"https:\/\/www.restaurantdive.com\/spons\/from-automation-to-diversifying-revenue-streams-these-are-the-trends-shapi\/744907\/#:~:text=More%20than%2075%25%20of%20restaurant%20owners%20believe%20AI%20and%20automation%20will%20improve%20things%20like%20inventory%20management%2C%20payments%2C%20and%20marketing.%20About%20one%2Dthird%20agreed%20that%20technologies%20like%20kiosks%20and%20kitchen%20display%20systems%20(KDS)%20boost%20productivity%20and%20reduce%20ordering%20time\" target=\"_blank\" rel=\"noopener\">restaurants<\/a>, <a href=\"https:\/\/www.cbp.gov\/newsroom\/local-media-release\/cbp-and-royal-caribbean-implement-biometric-facial-comparison\" target=\"_blank\" rel=\"noopener\">cruises<\/a>, <a href=\"https:\/\/www.biometricupdate.com\/202411\/biometrics-a-high-priority-for-stadiums-and-live-venues-in-2025\" target=\"_blank\" rel=\"noopener\">events<\/a>)<\/p>\n<p>While 79% have either <a href=\"https:\/\/get.popmenu.com\/toolkit\/ai-in-restaurants#Methodology:~:text=Is%20artificial%20intelligence%20(AI)%20becoming%20a%20real%20thing%20in%20restaurants%3F%20According%20to%20Popmenu%E2%80%99s%202024%20study%20of%20362%20U.S.%20restaurant%20operators%2C%2079%25%20have%20implemented%20or%20are%20considering%20AI%20for%20everything%20from%20taking%20orders%20and%20preparing%20food%20to%20business%20operations%20and%20marketing.\" target=\"_blank\" rel=\"noopener\">already adopted or are actively considering<\/a> using AI to support business operations and marketing, only <a href=\"https:\/\/www.restaurantdive.com\/spons\/from-automation-to-diversifying-revenue-streams-these-are-the-trends-shapi\/744907\/#:~:text=About%20one%2Dthird%20agreed%20that%20technologies%20like%20kiosks%20and%20kitchen%20display%20systems%20(KDS)\" target=\"_blank\" rel=\"noopener\">about 33% of restaurant owners report that automation<\/a> tools like self-service kiosks, mobile apps, and kitchen display systems significantly boost productivity and reduce ordering time.<\/p>\n<p>Still, most restaurant owners are optimistic about the broader role of AI and automation in the industry, expecting these technologies to <a href=\"https:\/\/www.restaurantdive.com\/spons\/from-automation-to-diversifying-revenue-streams-these-are-the-trends-shapi\/744907\/#:~:text=More%20than%2075%25%20of%20restaurant%20owners%20believe%20AI%20and%20automation%20will%20improve%20things%20like%20inventory%20management%2C%20payments%2C%20and%20marketing.\" target=\"_blank\" rel=\"noopener\">enhance core functions<\/a>, like inventory management, payment processing, and marketing.<\/p>\n<p>The most commonly anticipated benefits include:<\/p>\n<h3>Restaurant Operators&#8217; Views on AI and Automation Benefits<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">Does AI\/Automation Improve:<\/th>\n<th style=\"text-align: center;\">% Who Agree<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Marketing and Promotions<\/td>\n<td style=\"text-align: center;\">77%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Inventory Management<\/td>\n<td style=\"text-align: center;\">77%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Payments<\/td>\n<td style=\"text-align: center;\">76%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Menu Optimization<\/td>\n<td style=\"text-align: center;\">76%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Staff Management<\/td>\n<td style=\"text-align: center;\">75%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>(Source: <a href=\"https:\/\/squareup.com\/us\/en\/the-bottom-line\/series\/foc\/future-of-restaurants\" target=\"_blank\" rel=\"noopener\">2025 Square Future of Restaurants Report<\/a>)<\/p>\n<p>While there may be a difference between the perceived value and actual results\u2014as is the case in hospitality hiring\u2014these statistics indicate that many players in the hospitality industry see the potential value in these technologies.<\/p>\n<h3>Big Data and the Personalized Guest Experience<\/h3>\n<p>Beyond convenience and automation, personalization is becoming a defining pillar of modern hospitality. Fifty-eight percent of brands say personalization is one of their <a href=\"https:\/\/3864327.fs1.hubspotusercontent-na1.net\/hubfs\/3864327\/Loyalty%20Trends%202025\/Loyalty%20Program%20Trends%202025%20report.pdf\" target=\"_blank\" rel=\"noopener\">top priorities in 2025<\/a> (see graph on page 32). In many cases, this personalization is done by using CRM and machine learning technologies to track preferences, predict behaviors, and offer personalized recommendations using customer relationship management (CRM) tools.<\/p>\n<p>Here\u2019s a look at personalization technologies that are dominating hotels, restaurants, and cruises this year:<\/p>\n<h3>Hyper-Personalization Tech Adoption Across Sectors<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">Sector<\/th>\n<th style=\"text-align: center;\">Hyper-personalization Tech<\/th>\n<th style=\"text-align: center;\">Adoption Statistics<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Hotels<\/td>\n<td style=\"text-align: center;\">Personalized activity recommendations, demand pricing, personalized loyalty programs<\/td>\n<td style=\"text-align: center;\"><strong>71%<\/strong> of hoteliers want to provide greater personalization, but only <strong>15%<\/strong> believe they are effective, highlighting room for growth in 2025.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Restaurants<\/td>\n<td style=\"text-align: center;\">Personalized menus based on dietary preferences<\/td>\n<td style=\"text-align: center;\">About <strong>70%<\/strong> of restaurants send customers personalized offerings, such as discounts on usual orders or providing birthday deals.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Cruises<\/td>\n<td style=\"text-align: center;\">Smart cabins, personalized itineraries, recommendations based on previous choices<\/td>\n<td style=\"text-align: center;\">More than <strong>90%<\/strong> of cruises are using data-driven analytics for personalization.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>(Sources: <a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4123582.html\" target=\"_blank\" rel=\"noopener\">Hotels<\/a>, <a href=\"https:\/\/www.qsrmagazine.com\/growth\/fast-casual\/from-personalization-to-value-how-restaurants-can-thrive-in-2025\/#:~:text=to%20build%20loyalty-,The%20era%20of%20%E2%80%9Cone%2Dsize%2Dfits%2Dall%E2%80%9D,on%20customer%20preferences%20and%20behaviors.\" target=\"_blank\" rel=\"noopener\">restaurants<\/a>, <a href=\"https:\/\/www.phocuswire.com\/arrivia-cruising-data-wave-technology-shapes-personalized-experiences-at-sea\" target=\"_blank\" rel=\"noopener\">cruises<\/a>)<\/p>\n<p>These tools are blending guest-facing personalization with back-end optimization\u2014like predictive staffing and inventory control\u2014shifting staff into more dynamic, rewarding roles. Instead of manually inputting guest data or offering one-size-fits-all service, employees are engaging in more meaningful, tailored interactions.<\/p>\n<p>However, adoption doesn\u2019t always equal success. As with most new technologies, adoption tends to follow a predictable curve. Early adopters experiment, while the majority waits to see proof of concept. In hospitality, that gap is likely even more pronounced due to legacy systems, training needs, and the complexity of customer data privacy. As shown above, 71% of hotels aspire to offer more personalization, but only 15% feel they\u2019re doing it well. There\u2019s clearly room for growth in bridging the gap between intention and execution.<\/p>\n\n\t<div class=\"blog-quote\">\n\t\t<div class=\"the-quote\">\n\t\t\t<div class=\"quotes\">\u201c<\/div>\n\t\t\t\n\u201cInstead of just asking you where are you going, and when are you going, we ask you some bigger questions like who are you, what do you want? Today, tomorrow, next year, in your life? The better we can understand you, the more we can be like the ultimate AI concierge pointing you to places, community, homes, experiences, and many more things.&#8221;\t\t<\/div>\n\t\t<div class=\"author no-image\">\n\t\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<strong>Brian Chesky<\/strong>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tAirbnb CEO (<a href=\"https:\/\/www.bloomberg.com\/news\/videos\/2023-06-22\/airbnb-ceo-chesky-on-leveraging-ai\" target=\"_blank\" rel=\"noopener\">Bloomberg Technology Summit<\/a>)\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\n<p>Love it or hate it, Chesky\u2019s vision captures a broader industry shift toward hyper-personalization as a path to deeper emotional connection.<\/p>\n<h3>Spotlight on Hotels: Guest Expectations in 2025<\/h3>\n<p>Technological conveniences are becoming commonplace across all touchstones of modern life. It\u2019s no surprise that hotel guests are expecting those technologies when they reserve a hotel room, too. Here\u2019s a look at what technologies guests are most interested in:<\/p>\n<h3>Top Technology Preferences Among Hotel Guests in 2025<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">Preference<\/th>\n<th style=\"text-align: center;\">% of Skift and Oracle Survey Respondents Who Agree<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">I am interested in using automated messaging or chatbots for customer service<\/td>\n<td style=\"text-align: center;\">77%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">I\u2019m more likely to stay in a hotel with self-service technologies<\/td>\n<td style=\"text-align: center;\">73%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">I prefer contactless payment<\/td>\n<td style=\"text-align: center;\">49%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">My top demand is connecting with my streaming\/gaming accounts<\/td>\n<td style=\"text-align: center;\">45%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">I want voice-activated room controls<\/td>\n<td style=\"text-align: center;\">43%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">I prefer an entirely self-service experience<\/td>\n<td style=\"text-align: center;\">38%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>(Source: <a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/industries\/hospitality\/hospitality-industry-trends-for-2025.pdf\" target=\"_blank\" rel=\"noopener\">Skift + Oracle Hospitality 2025 Report<\/a>)<\/p>\n<p>Interestingly, while hotel guests clearly want the option to use self-service technologies, the majority still want to interact with staff. This suggests that though routine functions\u2014like checking in or requesting a service\u2014may incorporate automation technologies, staff still play a vital role in the guest experience. In some cases, this may free staff time from more monotonous tasks, providing greater opportunities for highly-personalized and interactive services.<\/p>\n<p>The vast majority of hoteliers are responding to these demands\u2014both to meet consumer preferences and to mitigate ongoing staffing shortages across the industry:<\/p>\n<h3>Technology Strategies Among Hoteliers<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">Strategy<\/th>\n<th style=\"text-align: center;\">% Who Agree<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">I\u2019m investing in contactless technology in 2025<\/td>\n<td style=\"text-align: center;\">96%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">New technology is our top strategy to address labor shortages<\/td>\n<td style=\"text-align: center;\">65%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Our top priority is reducing\/eliminating front desk services<\/td>\n<td style=\"text-align: center;\">54%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>(Source: <a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/industries\/hospitality\/hospitality-industry-trends-for-2025.pdf\" target=\"_blank\" rel=\"noopener\">Skift + Oracle Hospitality 2025 Report<\/a>)<\/p>\n<p>While hoteliers are enthusiastic about tech adoption, they must carefully balance cost-saving measures with the clear demand that guests have for human-centered hospitality and customer service.<\/p>\n\n\t<div class=\"blog-quote\">\n\t\t<div class=\"the-quote\">\n\t\t\t<div class=\"quotes\">\u201c<\/div>\n\t\t\t\u201cIn the digital age, almost everyone has expectations due to what they experienced outside the hotel industry, and we need to ensure that we provide a similar experience to our guests when they come to our property.\u201d\t\t<\/div>\n\t\t<div class=\"author no-image\">\n\t\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<strong>Sanjay Sharma<\/strong>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tHead of IT, Jumeirah Group (<a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/industries\/hospitality\/hospitality-industry-trends-for-2025.pdf\" target=\"_blank\" rel=\"noopener\">Skift + Oracle Hospitality 2025 Report<\/a>)\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\n<h2>The Experience Economy: Wellness, Micro-Events, and Lifestyle Offerings<\/h2>\n<p>In 2025, travelers, especially Gen Z, are prioritizing authentic, unique, and immersive experiences over traditional luxury amenities. In fact, according to some surveys, the number of Gen Z travelers seeking experiences may be <a href=\"https:\/\/www.condorferries.co.uk\/gen-z-travel-statistics\" target=\"_blank\" rel=\"noopener\">upwards of 80%<\/a>.<\/p>\n<p>These shifting expectations are reflected across several developing preferences:<\/p>\n<h3>Traveler Expectations from the Experience Economy<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">Experience<\/th>\n<th style=\"text-align: center;\">What it might include<\/th>\n<th style=\"text-align: center;\">Preference statistics<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Cultural events<\/td>\n<td style=\"text-align: center;\">Festivals, learning crafts from local artisans, and participating in regional traditions<\/td>\n<td style=\"text-align: center;\"><strong>52%<\/strong> of travelers say authentic cultural immersion is their key motivator.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Wellness experiences<\/td>\n<td style=\"text-align: center;\">Yoga retreats, cold plunges, organic furnishings, or digital detoxes<\/td>\n<td style=\"text-align: center;\"><strong>61%<\/strong> of the Gen Z generation prioritize wellness experiences in their travel plans.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Work and leisure (bleisure)<\/td>\n<td style=\"text-align: center;\">Co-working spaces, guided tours, food and wine tours, workshops, or bike rentals<\/td>\n<td style=\"text-align: center;\"><strong>80%<\/strong> of business travelers are blending business with leisure.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Niche, unique experiences<\/td>\n<td style=\"text-align: center;\">Brewery bookclubs, cowboy core events, or even emotional support llamas<\/td>\n<td style=\"text-align: center;\"><strong>80%<\/strong> of Gen Z travelers prioritize the experience.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>(Sources: <a href=\"https:\/\/skift.com\/2024\/06\/07\/cultural-immersion-the-next-big-trend-in-luxury-hospitality\/#:~:text=What%27s%20driving%20this,does%20not%20satisfy.\" target=\"_blank\" rel=\"noopener\">cultural immersion<\/a>, <a href=\"https:\/\/www.condorferries.co.uk\/gen-z-travel-statistics\" target=\"_blank\" rel=\"noopener\">wellness experiences<\/a>, <a href=\"https:\/\/www.americanexpress.com\/en-us\/newsroom\/articles\/amex-for-business\/amex-trendex--business-travel-edition-2024.html\" target=\"_blank\" rel=\"noopener\">work and leisure<\/a>, <a href=\"https:\/\/www.condorferries.co.uk\/gen-z-travel-statistics\" target=\"_blank\" rel=\"noopener\">uniqueness<\/a>)<br \/>\n\t\n\t<div class=\"blog-article-callout-wrap\">\n\t\t<div class=\"blog-article-callout-text\">\n<h3>A Unique Experience That Charms Travelers<\/h3>\n<p>Completely unique experiences often provide exceptional value. Take Portland International Airport (PDX), for example, which introduced emotional support llamas in its terminals in 2024. The response? Travelers were not just amused but deeply moved\u2014<a href=\"https:\/\/www.npr.org\/sections\/shots-health-news\/2024\/11\/03\/nx-s1-5173755\/therapy-animals-portland-airport-llama-alpaca\" target=\"_blank\" rel=\"noopener\">some even to tears<\/a>, according to NPR. Thoughtful, surprising, and yes, even a little outrageous, these kinds of experiences leave lasting emotional imprints that extend far beyond a luxury lounge or fast-track security line.<\/p>\n<p>Clever, unique approaches can be highly effective\u2014often at a fraction of the cost of traditional luxury experiences.<br \/>\n<\/div>\n\t<\/div>\n\n\t\n\n\t<div class=\"blog-quote\">\n\t\t<div class=\"the-quote\">\n\t\t\t<div class=\"quotes\">\u201c<\/div>\n\t\t\t\u201cTravelers are increasingly shifting away from rushed itineraries and fast-paced tourism, opting for deeper, more intentional experiences prioritizing personal restoration and environmental care. This approach encourages extended stays and mindful engagement with local cultures.\u201d\t\t<\/div>\n\t\t<div class=\"author no-image\">\n\t\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<strong>Jessica Blotter<\/strong>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tCEO &amp; Co-Founder, Kind Traveler (<a href=\"https:\/\/www.smartbrief.com\/original\/travel-trends-2025-meaningful-experiences-tech-innovation#:~:text=%E2%80%9CTravelers%20are%20increasingly,eco%2Dfriendly%20accommodations.%E2%80%9D\" target=\"_blank\" rel=\"noopener\">Smart Brief<\/a>)\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\n<h2>Tension Points &amp; Tradeoffs<\/h2>\n<p>While the hospitality industry continues rapidly evolving in 2025, there are some internal frictions. Many businesses are grappling with the tradeoffs between seemingly opposing consumer demands.<\/p>\n<h3>Technology vs. Human Connection<\/h3>\n<p>According to Oracle, automation is <a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/industries\/hospitality\/hospitality-industry-trends-for-2025.pdf\" target=\"_blank\" rel=\"noopener\">often misconstrued<\/a> as a replacement for human connection, leaving many hospitality leaders fearing it. However, properly implemented automation can take over mundane tasks, increasing staff time for direct services and customer engagement. When things are going right, many customers are happy without interactions, but when they run into issues, people need each other.<\/p>\n<p>This tension is sometimes referred to as the \u201ccontactless perception gap,\u201d which we can see here in the restaurant sector:<\/p>\n<h3>Concern vs Experience of Tech<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">% of restaurant operators worried tech will harm the human experience<\/th>\n<th style=\"text-align: center;\">% of diners who say technology actually harms the human experience<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">47%<\/td>\n<td style=\"text-align: center;\">18%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>(<a href=\"https:\/\/www.prathampos.com\/blog\/contactless-restaurant-experience-technology-growth\/\" target=\"_blank\" rel=\"noopener\">Pratham Business Suite<\/a>)<\/p>\n<p>Before implementing contactless technologies, nearly half of restaurant operators worried that their customers would have a less personalized, hospitable experience. But customers disagreed. When done well, 82% of customers believe that these technologies <a href=\"https:\/\/www.prathampos.com\/blog\/contactless-restaurant-experience-technology-growth\/\" target=\"_blank\" rel=\"noopener\">do <em>not<\/em> harm the human experience<\/a>.<\/p>\n<p>However, when restaurants go entirely contactless\u2013with no personal interaction\u2013they do suffer from poor customer experience. This reveals just how important it is to implement technologies thoughtfully.<\/p>\n<p>Overall, restaurants fare best when they use technologies for ordering and payment, while increasing staff interactions for more personal and thoughtful interactions, such as recommendations, hospitality, and quality control.<\/p>\n<p>The booming growth of both technologies and the experience economy showcase how technology is enabling efficiencies that enable more creative, interactive, and innovative offerings.<\/p>\n\n\t<div class=\"blog-quote\">\n\t\t<div class=\"the-quote\">\n\t\t\t<div class=\"quotes\">\u201c<\/div>\n\t\t\t\u201cIt\u2019s important to look at technology not as a way to replace something, but as a way to allow your guests to have a choice.\u201d\t\t<\/div>\n\t\t<div class=\"author no-image\">\n\t\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<strong>Gustaf Berman<\/strong>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tChief Information Officer and Executive Vice President, hotel engineering, Montage International (<a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/industries\/hospitality\/hospitality-industry-trends-for-2025.pdf\" target=\"_blank\" rel=\"noopener\">Skift + Oracle Hospitality 2025 Report<\/a>)\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\n<h3>AI &amp; Biometrics: Apprehension, Ethics, and the Fear of the Unknown<\/h3>\n<p>While many hospitality businesses are leaning into\u2014or plan on using\u2014AI and biometrics, many consumers (and operators) are not so sure. In fact, many express concern, hesitation, or even outright discomfort with these technologies\u2014especially when it comes to privacy and control.<\/p>\n<p>Biometrics\u2014facial recognition, fingerprint scanning, and other forms of identity verification\u2014offers major benefits for efficiency. But, it perfectly illustrates the tension between convenience and intrusiveness.<\/p>\n<p>These worries aren\u2019t unfounded. With notable exceptions\u2014like the Illinois Biometric Information Privacy Act (BIPA) or California\u2019s CPRA expansion\u2014ethical and legal protections for biometric data are <a href=\"https:\/\/www.daon.com\/resource\/the-ethics-and-concerns-of-biometric-data-collection\/\" target=\"_blank\" rel=\"noopener\">developing far slower<\/a> than the technologies themselves. Without transparency or consent, consumers may feel their identities are being traded for efficiency. And in the current moment, it\u2019s often up to the operators themselves to uphold consumer privacy.<\/p>\n<p>Furthermore, when it comes to AI, a perception gap persists. According to a <a href=\"https:\/\/news.gallup.com\/poll\/654905\/americans-everyday-products-without-realizing.aspx#:~:text=When%20asked%20whether,at%20least%20four.\" target=\"_blank\" rel=\"noopener\">2025 Gallup poll<\/a>:<\/p>\n<h3>Most Americans Don\u2019t Know How Much They Rely on AI<\/h3>\n<div class=\"table-wrap\">\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center;\">% of Americans who say they use AI at least weekly<\/th>\n<th style=\"text-align: center;\">% who actually use AI at least weekly<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">36%<\/td>\n<td style=\"text-align: center;\">99%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Gallup noted that many commonly used tools\u2014like streaming services, weather apps, navigation tools, and social media platforms\u2014rely heavily on AI. These findings suggest that at least some of the fear may stem more from the fear of the unknown and popular narratives than from real-world experiences.<\/p>\n<h2>What Story Are Hospitality Trends Telling Us?<\/h2>\n<p>When done well, the hospitality industry is harnessing technology not to replace the human experience, but to deepen and enhance it. Still, the path forward comes with challenges\u2014from training and adoption to balancing innovation with guest expectations and privacy.<\/p>\n<p>For current or hopeful hospitality leaders, attending Auguste Escoffier School of Culinary Arts\u2019s <a href=\"https:\/\/www.escoffier.edu\/academics\/food-and-beverage-online\/\">Hospitality &amp; Restaurant Operations Management program<\/a> or one of its <a href=\"https:\/\/www.escoffier.edu\/food-entrepreneurship\/\">Food Entrepreneurship programs<\/a> can help you develop essential business skills and keep abreast of rapidly-developing industry trends. To learn more about these programs, <a href=\"https:\/\/www.escoffier.edu\/contact-us\/\">get in touch with our Admissions Department<\/a>.<\/p>\n\t\n\t<h3 class=\"additional-articles-heading\">DISCOVER OTHER TRENDS SHAPING THE HOSPITALITY INDUSTRY:<\/h3>\n\n\t\n<ul>\n<li><a href=\"https:\/\/www.escoffier.edu\/blog\/world-food-drink\/statistics-on-what-americans-are-eating-for-better-health\/\">Health &amp; Wellness Food Trends: Key Statistics on What Americans Are Eating for Better Health<\/a><\/li>\n<li><a href=\"https:\/\/www.escoffier.edu\/blog\/world-food-drink\/alcohol-and-beverage-trends\/\">2025 Alcohol and Beverage Trends: Key Statistics on What\u2019s Pouring in Bars and Homes<\/a><\/li>\n<li><a href=\"https:\/\/www.escoffier.edu\/blog\/world-food-drink\/us-restaurant-foodservice-industry-statistics\/\">U.S. Restaurant and Foodservice Industry Statistics and Trends for 2024<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Human connection and tech often clash, but 2025 hospitality trends show technology enabling more personalized, human-centered experiences.<\/p>\n","protected":false},"author":23,"featured_media":68806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1317],"tags":[1389],"class_list":["post-68805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-food-drink","tag-statistics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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