{"id":6303,"date":"2024-08-30T07:00:52","date_gmt":"2024-08-30T12:00:52","guid":{"rendered":"https:\/\/www.escoffier.edu\/?p=6303"},"modified":"2024-08-30T09:47:13","modified_gmt":"2024-08-30T14:47:13","slug":"creating-the-right-atmosphere-in-your-restaurant","status":"publish","type":"post","link":"https:\/\/www.escoffier.edu\/blog\/food-entrepreneurship\/creating-the-right-atmosphere-in-your-restaurant\/","title":{"rendered":"How to Create the Right Atmosphere in Your Restaurant"},"content":{"rendered":"<p><em><strong>Listen to This Article:<\/strong><\/em><\/p>\n<div id=\"elevenlabs-audionative-widget\" data-height=\"90\" data-width=\"100%\" data-frameborder=\"no\" data-scrolling=\"no\" data-publicuserid=\"d443feec80bf8c8f2e009e26dafa4118e6eb9f14056a5516af577c77d4404c4e\" data-playerurl=\"https:\/\/elevenlabs.io\/player\/index.html\" data-projectid=\"8UPQriLcYFGAdtzCzmf6\" >Loading the <a href=\"https:\/\/elevenlabs.io\/text-to-speech\" target=\"_blank\" rel=\"noopener\">Elevenlabs Text to Speech<\/a> AudioNative Player&#8230;<\/div>\n<p><script src=\"https:\/\/elevenlabs.io\/player\/audioNativeHelper.js\" type=\"text\/javascript\"><\/script><\/p>\n<p>It\u2019s safe to say that if food was the only draw to dining out, most of us would either cook at home or order takeout. But a good dining experience goes beyond what&#8217;s on the plate.<\/p>\n<p>Just like a playlist at home will never replace the experience of a live concert\u2014no matter how great the sound system\u2014a home-cooked meal won\u2019t replace the experience at a great restaurant. The difference comes down to atmosphere. Dinner with friends at home can be exceptionally fun, but the atmosphere at a restaurant is different.<\/p>\n<p>When you create the right atmosphere at a restaurant, you pay attention to a variety of details that add up to how the entire experience is perceived; that atmosphere touches upon our five senses as well as our emotions in a unique combination.<\/p>\n<h2>5 Tools for Creating Your Restaurant\u2019s Atmosphere<\/h2>\n<p>At your restaurant, a clear vision of the mood you\u2019re after will inform your long-term operational and decorative decisions. Are you a casual, family-friendly space? An international restaurant seeking to deliver old-world charm? Or an upscale, special occasion restaurant? Each of these will call for a specific coordination of elements to achieve the right atmosphere.<\/p>\n<p>Here are five of the most important factors to get right when establishing your restaurant\u2019s atmosphere.<\/p>\n<h2>Set the Tone with Lighting<\/h2>\n<p>The lighting in your restaurant may be the first thing a diner notices when they walk through the door, and it goes a long way toward setting expectations. Your clientele may take note of whether the lights are bright or dim, the style of the fixtures, and the colors.<\/p>\n<p>A restaurant will generally have ambient lighting, which affects the brightness of the space, accent lighting, which creates visual interest and may highlight spaces with visual interest, and task lighting, like that used at a hostess stand or in the kitchen.<\/p>\n<p>Generally, casual and family-friendly restaurants use brighter lighting, while upscale and romantic restaurants tend to turn the lights down low. Many also have two \u201cpre-set\u201d lighting levels \u2014 a brighter setting for daytime, and a dimmer setting for the evening. In fact, research backs up the notion that <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7843969\/#:~:text=a%20positive%20correlation%20between%20illuminance%20and%20comfort%20in%20the%20morning%20and%20a%20negative%20correlation%20between%20them%20in%20the%20evening%20were%20found\" target=\"_blank\" rel=\"noopener\">people tend to prefer<\/a> brighter lit spaces in the morning and dimmer lighting at night. Correct light levels are so important that it\u2019s common to hide the controls under lock and key, so only the managers can change them.<\/p>\n<p>Professional lighting designers can help restaurant owners establish the number and placement of fixtures to get the right lighting effect. But if that\u2019s out of your budget, you can work with what you have. Swap out bright bulbs for dimmer ones with warmer colors, or add floor lamps or candles for a bit more light. You may also be able to install more sensitive dimmers to give you more control over light levels.<\/p>\n<p>The lighting in your restaurant is more than a choice between bright and dim. It\u2019s a combination of brightness as well as a spectrum of color \u201ctemperatures\u201d that help set a mood\u2014some light bulbs emit a warm glow while others are considered cool.<\/p>\n<p>The color temperature scale uses degrees of kelvin on a scale of 1,000 to 10,000, denoted by a capital K after the number. Higher numbers represent cooler temps, while lower numbers represent warmer temps. Daylight is about 5200K, while anything less than 2000K is dim and yellowish, similar to candlelight, and anything above 6500K is considered bright and bluish.<br \/>\n\t\n\t<div class=\"blog-article-callout-wrap\">\n\t\t<div class=\"blog-article-callout-text\">\n<h3>Choosing the Right Color Temperature for Your Restaurant\u2019s Lighting<\/h3>\n<p>Here are some suggested light bulb ranges for various scenarios:<\/p>\n<ul>\n<li>For a quiet, cozy vibe: 2700K<\/li>\n<li>For a neutral white: 3100K-4500K<\/li>\n<li>To mimic daylight or for the brightness needed in a space like a commercial kitchen: anything above 4500K<\/li>\n<\/ul>\n<\/div>\n\t<\/div>\n\n\t\n<div id=\"attachment_30999\" style=\"width: 778px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-30999\" class=\"wp-image-30999 size-full\" src=\"https:\/\/www.escoffier.edu\/wp-content\/uploads\/2024\/05\/A-circular-restaurant-dining-room-decorated-with-warm-colors-fancy-light-fixtures-and-large-flower-arrangements-and-filled-with-small-tables-set-up-for-dinner-service.-768.jpeg\" alt=\"The dining room of a fine dining restaurant, featuring a variety of lighting fixture styles on the ceiling, at the bar, and on the tables.\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.escoffier.edu\/wp-content\/uploads\/2024\/05\/A-circular-restaurant-dining-room-decorated-with-warm-colors-fancy-light-fixtures-and-large-flower-arrangements-and-filled-with-small-tables-set-up-for-dinner-service.-768.jpeg 768w, https:\/\/www.escoffier.edu\/wp-content\/uploads\/2024\/05\/A-circular-restaurant-dining-room-decorated-with-warm-colors-fancy-light-fixtures-and-large-flower-arrangements-and-filled-with-small-tables-set-up-for-dinner-service.-768-300x169.jpeg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><p id=\"caption-attachment-30999\" class=\"wp-caption-text\">The style of light fixtures as well as the brightness each contribute to your restaurant\u2019s atmosphere.<\/p><\/div>\n<h2>More Than Comfort: Send a Message With Furniture<\/h2>\n<p>Seating and furniture layout are another major factor in a restaurant\u2019s atmosphere, even if the guests aren\u2019t as aware of it. Rows of 2-tops will indicate that this is a place for date night. Long communal tables say this is a place to gather with friends. Seating for groups of four to six could mean the restaurant is family-friendly\u2014or, when combined with low lighting and high-end furnishings, it could be a perfect place for swanky business dinners.<\/p>\n<div id=\"attachment_25478\" style=\"width: 778px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-25478\" class=\"wp-image-25478 size-full\" src=\"https:\/\/www.escoffier.edu\/wp-content\/uploads\/2021\/07\/Interior-of-a-dimly-lit-modern-restaurant-768.jpeg\" alt=\"The interior of a restaurant with dark brown butcher block tabletops and a variety of seating styles.\" width=\"768\" height=\"511\" srcset=\"https:\/\/www.escoffier.edu\/wp-content\/uploads\/2021\/07\/Interior-of-a-dimly-lit-modern-restaurant-768.jpeg 768w, https:\/\/www.escoffier.edu\/wp-content\/uploads\/2021\/07\/Interior-of-a-dimly-lit-modern-restaurant-768-300x200.jpeg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><p id=\"caption-attachment-25478\" class=\"wp-caption-text\">Your choice of furniture and layout are key components of your restaurant\u2019s atmosphere.<\/p><\/div>\n<p>You want to strike the right balance between accessibility for staff and patrons with the tone you\u2019re looking to set, plus ensuring you have the right number of seats to turn a profit, per your <a href=\"https:\/\/www.escoffier.edu\/blog\/food-entrepreneurship\/how-culinary-school-helps-you-write-and-implement-business-plan\/\">business plan<\/a>.<\/p>\n<p>Beyond the layout, there are furniture design factors as well. Dark, heavy furniture is often associated with traditional upscale restaurants, like steak houses. Lighter furniture in both weight and color may show that a restaurant is more casual, like a family eatery or cafe.<\/p>\n<h2>Coordinate the Decor<\/h2>\n<p>There are as many styles of restaurant decor as there are types of food. And it\u2019s the area where having a clear vision for your restaurant\u2019s atmosphere may be the most vital. It\u2019s easy to see something you like and pick it up for the restaurant. But you have to know where each piece fits into the overarching mood.<\/p>\n<p><a href=\"https:\/\/www.hardrock.com\/\" target=\"_blank\" rel=\"noopener\">Hard Rock Caf\u00e9<\/a>, for example, built on its musical theme by bedecking its walls in rock-and-roll memorabilia.<\/p>\n<p>A restaurant that wants to create a hyper-local atmosphere may want to display art by area artists. A Proven\u00e7al-style restaurant may want to bring in antiques and decorate with fresh lavender to evoke southern France. The possibilities are endless.<\/p>\n<p>Signage is another important part of decor, from your street-facing sign to the basic safety or instructional signs within your restaurant. Invest in attractive, on-brand signs instead of relying on flimsy printouts that get dirty or torn.<\/p>\n<p>If you don\u2019t have the \u201cdesigner\u2019s eye,\u201d reach out to your <a href=\"https:\/\/www.escoffier.edu\/blog\/value-of-culinary-education\/why-culinary-school-is-so-important-for-networking-and-career-building-as-a-chef\/\">network<\/a> to see if you know anyone who can help. Auguste Escoffier School of Culinary Arts graduates have access to the <a href=\"https:\/\/escoffieralumniassociation.com\/\" target=\"_blank\" rel=\"noopener\">Escoffier Alumni Association<\/a>, making it easy to keep in touch with former classmates and ask their advice.<\/p>\n\n\t<div class=\"blog-quote\">\n\t\t<div class=\"the-quote\">\n\t\t\t<div class=\"quotes\">\u201c<\/div>\n\t\t\t\u201cCareer Services will tailor your experience with them according to your interests and your career goals.\u201d\t\t<\/div>\n\t\t<div class=\"author \">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.escoffier.edu\/wp-content\/uploads\/2020\/08\/Patricia-Souza-VP-of-Career-Services-Escoffier-scaled-e1597690453935.jpg\"\n\t\t\t\t\t     alt=\"Patricia Souza\"\n\t\t\t\t\t     width=\"150\" height=\"150\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t<strong>Patricia Souza<\/strong>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tEscoffier VP of Student and Career Services\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\n<h2>Adjust Music and Sound for the Right Mood<\/h2>\n<p>Because restaurants tend to be large, open spaces with lots of hard surfaces, noise and echoes can be amplified. This can make a dining room of 150 sound like a stadium of 5,000!<\/p>\n<p>Minimize echoes with rugs, upholstered furniture, curtains, and soundproofing panels on the ceilings and walls. This may require an <a href=\"https:\/\/www.escoffier.edu\/blog\/food-entrepreneurship\/how-much-does-it-cost-to-start-a-restaurant\/\">up-front investment<\/a>, but noise levels are one of the most frequent complaints among restaurant guests.<\/p>\n<p>Once you\u2019ve got the noise level under control, what kind of music will you bring to your restaurant?<\/p>\n<p>That Proven\u00e7al restaurant from earlier just needs a little French guitar jazz to complete the mood. A western-style restaurant may want to play country music. But make sure to get specific. Country is a wide genre, so make sure you understand what genre and era of music is right for your restaurant. Same for any sub-genre of music you choose. You don\u2019t want to aim for relaxing instrumental and wind up sounding like a doctor\u2019s waiting room, for example.<\/p>\n<p>Finally, consider this\u2014fast music may encourage people to eat more quickly. So if speed and turnover is an important part of your service plan, keep those beats per minute up. On the other hand, if you only need to turn each table twice per night, play slower music to encourage your guests to savor and relax.<\/p>\n<p>Make sure you also have <a href=\"https:\/\/www.escoffier.edu\/blog\/food-entrepreneurship\/what-licenses-and-permits-do-you-need-to-start-a-restaurant\/\">proper licensing<\/a> in place to play music in your restaurant, or you could be subject to big fines by the music publishing companies!<\/p>\n<h2>Set Expectations for Staff-and-Guest Interactions<\/h2>\n<p>A professional and respectful demeanor is just the start for restaurant employees. Beyond that, it\u2019s important for you to define how, specifically, you would like your restaurant staff to interact with guests.<\/p>\n<p>At some restaurants, servers are experts about menu and drink choices and can suggest pairings, but they are expected to remain at a distance from guests. At other restaurants, servers may be more interactive and chatty with guests, even entertaining. There\u2019s a wide range of roles, from Disney characters and singing waiters to stiff upper lip, white glove service.<\/p>\n<p>Remember, too, that uniforms help augment the tone. Your employees should have a distinct and consistent look, with outfits that reflect the messaging you want to send.<\/p>\n<p>This interaction between staff and guests is part of your restaurant\u2019s ambience, and it\u2019s up to you as manager or owner to spell out the ground rules for your staff. You don\u2019t want a server to inadvertently make guests uncomfortable with too much chit-chat\u2014or on the flip side, leave guests wishing the wait staff had been friendlier.<\/p>\n<div id=\"attachment_40207\" style=\"width: 778px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-40207\" class=\"wp-image-40207 size-full\" src=\"https:\/\/www.escoffier.edu\/wp-content\/uploads\/2020\/08\/Two-servers-each-holding-serving-trays-and-wearing-white-button-down-shirts-with-black-bow-ties-black-vests-and-black-dress-pants.-768.jpeg\" alt=\"Two servers, each holding serving trays and wearing white button-down shirts with black bow ties, black vests, and black dress pants.\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.escoffier.edu\/wp-content\/uploads\/2020\/08\/Two-servers-each-holding-serving-trays-and-wearing-white-button-down-shirts-with-black-bow-ties-black-vests-and-black-dress-pants.-768.jpeg 768w, https:\/\/www.escoffier.edu\/wp-content\/uploads\/2020\/08\/Two-servers-each-holding-serving-trays-and-wearing-white-button-down-shirts-with-black-bow-ties-black-vests-and-black-dress-pants.-768-300x200.jpeg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><p id=\"caption-attachment-40207\" class=\"wp-caption-text\">Your restaurant staff\u2019s uniforms help set the tone for the type of experience and ambience your restaurant delivers.<\/p><\/div>\n<h2>Find Out More About Hospitality &amp; Restaurant Management<\/h2>\n<p>Atmosphere is the product of dozens of little touches, and restaurant owners need to make sure each element is working together to create the right vibe. Great vibes and positive customer experiences are key components of good hospitality.<\/p>\n<p>If you\u2019d like to find out more about culinary entrepreneurship, then a degree or diploma in <a href=\"https:\/\/www.escoffier.edu\/academics\/food-and-beverage-online\/\">Hospitality &amp; Restaurant Operations Management<\/a> from Auguste Escoffier School of Culinary Arts may be a great place to start. Get more information on all of our <a href=\"https:\/\/www.escoffier.edu\/academics\/\">programs<\/a> today!<\/p>\n\t\n\t<h3 class=\"additional-articles-heading\">TO FIND OUT MORE ABOUT RUNNING A RESTAURANT, TRY THESE NEXT:<\/h3>\n\n\t\n<ul>\n<li><a href=\"https:\/\/www.escoffier.edu\/blog\/food-entrepreneurship\/restaurant-franchising-a-brief-guide-and-opportunities\/\">Restaurant Franchising: A Brief Guide and Opportunities<\/a><\/li>\n<li><a href=\"https:\/\/www.escoffier.edu\/blog\/food-entrepreneurship\/how-to-start-a-restaurant-with-little-to-no-money\/\">How to Start a Restaurant: a Step-by-Step Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.escoffier.edu\/blog\/food-entrepreneurship\/how-to-transition-your-food-truck-to-a-restaurant\/\">How to Transition Your Food Truck to a Restaurant<\/a><\/li>\n<\/ul>\n<p><em>This article was originally published on April 18, 2016 and has since been updated.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating the right restaurant atmosphere means paying close attention to what your guests see, hear, and feel. Set the right mood to help your space stand out!<\/p>\n","protected":false},"author":23,"featured_media":40206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1296],"tags":[1207,1295],"class_list":["post-6303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-entrepreneurship","tag-menu-development","tag-restaurant-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create the Right Atmosphere in Your Restaurant - Escoffier<\/title>\n<meta name=\"description\" content=\"Creating the right restaurant atmosphere means paying close attention to what your guests see, hear, and feel. 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