{"id":58190,"date":"2025-01-24T07:00:29","date_gmt":"2025-01-24T13:00:29","guid":{"rendered":"https:\/\/www.escoffier.edu\/?p=58190"},"modified":"2025-02-03T09:31:17","modified_gmt":"2025-02-03T15:31:17","slug":"alcohol-and-beverage-trends","status":"publish","type":"post","link":"https:\/\/www.escoffier.edu\/blog\/world-food-drink\/alcohol-and-beverage-trends\/","title":{"rendered":"2025 Alcohol and Beverage Trends: Key Statistics on What\u2019s Pouring in Bars and Homes"},"content":{"rendered":"

The beverage industry is always changing to keep up with consumer preferences\u2014and in 2025, this industry will be as dynamic as ever.<\/p>\n

Fueled by shifting economic pressures, new global tastes, and a paradigm shift in Americans’ relationship with alcohol, the beverage landscape is rapidly evolving. As restaurateurs, bar owners, and beverage brands seek to navigate this changing environment, understanding the data behind these trends is critical.<\/p>\n

With that in mind, let\u2019s take a closer look at some of the numbers driving the biggest changes in the alcohol and beverage world\u2014and the biggest trends to look out for in 2025.<\/p>\n

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Table of Contents<\/div>\n
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Bedrock Alcohol and Beverage Trends<\/h2>\n

Before getting into specific alcohol and beverage trends for 2025, let\u2019s step back and look at the big picture in order to understand Americans\u2019 habits and sentiments regarding alcohol.<\/p>\n

Consumer Habits and Sentiment<\/h2>\n

According to recent polling<\/a> conducted by Gallup\u2014which has investigated Americans\u2019 drinking habits and opinions for decades\u2014there have been some notable shifts in recent years.<\/p>\n

The agency\u2019s most recent survey found that, as of 2024, an all-time high 45% of Americans said moderate drinking (one or two drinks per day) was bad for one\u2019s health. 43% of Americans thought it made no difference, while just 8% said it was good for health; both of those figures represent their lowest levels since the poll started.<\/p>\n

This represents a dramatic change since the early 2000s, when the percentage of respondents who said that moderate alcohol consumption was healthy versus not healthy was roughly the same.<\/p>\n

What Impact Does Moderate Alcohol Consumption Have on One\u2019s Health?<\/h4>\n
\n\n\n\n\n\n\n
1-2 Alcoholic Drinks per Day\u2026<\/th>\n2005<\/th>\n2015<\/th>\n2024<\/th>\n<\/tr>\n
Is Bad for Health<\/td>\n22%<\/td>\n28%<\/td>\n45%<\/td>\n<\/tr>\n
Makes No Difference<\/td>\n51%<\/td>\n52%<\/td>\n43%<\/td>\n<\/tr>\n
Is Good for Health<\/td>\n25%<\/td>\n17%<\/td>\n8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

(source<\/a>)<\/p>\n

The same study also looked at people\u2019s drinking habits, and found that 58% of American adults said they drank at least sometimes. This is slightly under, but generally consistent with the longtime national trend of 63% of American adults who consume alcohol.<\/p>\n

Data suggest that this recent decline is largely due to young people drinking less; the under-35 cohort\u2019s alcohol consumption has plummeted, even as the over-55 cohort\u2019s drinking has ticked upward.<\/p>\n

Alcohol Consumption by Age Group over the Past Two Decades<\/h4>\n
\n\n\n\n\n\n\n
% Who Do Consume Alcohol<\/th>\n2001-2003<\/th>\n2021-2024<\/th>\n<\/tr>\n
18-34 years old<\/td>\n72%<\/td>\n59%<\/td>\n<\/tr>\n
35-54 years old<\/td>\n67%<\/td>\n69%<\/td>\n<\/tr>\n
55+ years old<\/td>\n49%<\/td>\n58%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

(source<\/a>)<\/p>\n

For those who do drink:<\/p>\n